The Drift

About The Drift

Reflective essays on the lived experience of modern communication work — the quiet expansions, the shifting expectations, and the realities behind the craft.

Where it fits

The Drift is part of The Modern Communicator’s ecosystem, alongside:

  • Quick Wins — short, practical notes you can apply right away.

  • AI Toolkit — practical tools, worksheets, and decision guides for using AI in communication work.

  • AI Change Management Plan — structured guidance for communicators leading workplace adoption.

Explore the full ecosystem →

A while back I wrote a LinkedIn post about treating your job like a contract — a reminder that roles have boundaries, expectations, and terms, even when they’re never formally stated. The response to that post made something clear: so many of us are carrying invisible work that was never part of the original agreement.

The Drift names that slow expansion — the added responsibilities, the unspoken expectations, the emotional labour that becomes part of the job.

These pieces explore how roles shift, how clarity fades, and how to rebuild alignment. Companion worksheets and resources are available on the Resources page.

The Drift logo used as the header for the Drift essay series.

The Drift — Essay 14

The Story That Didn’t End Where It Should Have

When storytelling leads to unintended consequences.

If something here resonates and you’re navigating your own version of role drift or structural silence, I’d be glad to talk.

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